New CORDURA Denim Fabric Styles Available from Artistic Milliner
Innovative Development Challenges the Norm and Delivers Comfortably Durable Solution

WICHITA, KS, December 01, 2011 /24-7PressRelease/ -- The newest fabric styles to its CORDURA Denim fabric collection are being debuted by the Artistic Milliner team at the Denim by Premier Vision show, Nov. 30 - Dec. 1, 2011, in La Halle Freyssinet, Paris. Based on an intimate blend of cotton and INVISTA's T420 Nylon 6,6 staple fiber, CORDURA Denim fabrics are specifically designed to deliver a comfortable, highly durable fabric solution with exceptional abrasion resistance and wear life.

To be showcased at Denim by Premier Vision, CORDURA Denim fabrics will now be available in a pure indigo shade as well as designed to order pantone color optionality. New fabric finishes will also be available in green, blue and black coatings. Additionally, new basis weights are available including 288 gsm(8.5 osy) light weight (rigid) CORDURA Denim fabric. "Anyone who is looking for durable denims should be particularly interested in the CORDURA Denim fabric collection presented by Artistic Milliner at the upcoming Denim by Premier Vision show," said Cindy McNaull, global CORDURA brand and marketing director.

"These fabrics offer our brand's renowned long-lasting durability while providing a wide range of styling options." To request samples and learn more about INVISTA's CORDURA Denim fabric offerings, please visit the Artistic Milliner stand at Denim by Premier Vision or www.CORDURA.com.

About Artistic Milliners
Quality-Service-Innovation: These are the core values of Artistic Milliners. Established in 1949, Artistic Milliners is a fully vertically integrated textile set up with the aim of providing high-end customers with premium quality denim fabrics and garments. Artistic Milliners has the ability to cater to specific client needs with package deals such as product development at source, design support, shorter lead times, on-time deliveries and warehousing facilities. For more information, visit www.ARTISTICMILLINERS.com.

About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps, used with an , and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVATM, TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit www.INVISTA.com.

Press Release Contact Information:

Megan Arnold
Howard, Merrell & Partners
Account Coordinator
8521 Six Forks Rd
Raleigh, North Carolina
USA 27615
Voice: 9198482400